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What Your Birth Certificate Says About Your Transition Strategy Plan

In our experience, your age has a big effect on your attitude towards your business and how you feel about one day getting out. Here’s what we have found about transition strategy plan and age:

Business owners between 25 and 46 years old

Twenty- and thirty-something business owners grew up in an age where job security did not exist. They watched as their parents got downsized or packaged off into early retirement, and that caused a somewhat jaded attitude towards the role of a business in society. Business owners in their 20’s and 30’s generally see their companies as means to an end and most expect to sell in the next five to ten years. Similar to their employed classmates who have a new job every three to five years; business owners in this age group often expect to start a few companies in their lifetime.

Business owners between 47 and 65 years old

Baby Boomers came of age in a time where the social contract between company and employee was sacrosanct. An employee agreed to be loyal to the company, and in return, the company agreed to provide a decent living and a pension for a few golden years.

Many of the business owners we speak to within this generation think of their company as more than a profit center. They see their business as part of a community and, by extension, themselves as a community leader. To many boomers, the idea of selling their company feels like selling out their employees and their community, which is why so many CEO’s in their fifties and sixties are torn. They know they need to sell to fund their retirement, but they agonize over where that will leave their loyal employees.

Business owners who are 65+

Older business owners grew up in a time when hobbies were impractical or discouraged. You went to work while your wife tended to the kids (today, more than half of businesses are started by women, but those were different times), you ate dinner, you watched the news and you went to bed.

With few hobbies and nothing other than work to define them, business owners in their late sixties, seventies and eighties feel lost without their business, which is why so many refuse to sell or experience depression after they do.

Of course, there will always be exceptions to general rules of thumb but we have found that – more than your industry, nationality, marital status or educational background – your birth certificate defines your transition strategy plan.

If you’d like some help to manage these ratios and figure out the next steps in a business transition strategy, contact Value Growth Partners to see how we can assist you in knowing and growing your business value before the transition - (312) 525-8382.

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History of Go Carts

The go-kart, or more formally the "dune buggy" is a modified car with small wheels and an open cockpit that usually has no windshield. The term may also refer to any body on frame type vehicle where an engine drives one axle at each end of it in lieu of two axles for four wheel drive vehicles as seen from many off road racing cars such as the Ford Bronco II. In these cases there are often doors enclosing both seats which provide access to either side by flipping up rails over their respective sides - this construction was most popular during 1960s American hot rodding culture but can still be found today among enthusiasts who like its nostalgic appearance. There's been some debate about how far back dune buggies

 

What started out as a way for airmen in the 1950s to pass the time has turned into a popular worldwide sport for many. Go carts have quickly become a phenomenon all over the globe. With most historians giving Art Ingels the credit for inventing the go cart, he built his very first one back in 1956. But that first go cart was nothing compared to the models we have today. Newer more modern go carts can now travel 160 mph or faster. Now that's amazing.

This miniature formula one racing machine is referred to by a lot of names including go carts, go karts, go-carts, shifter carts, gocarts, gokarts, enduro carts, and a number of other ways. But one thing is for sure, getting behind the wheel of one of them is exciting. Go carts are related to open-wheel Formula One or Indy Car racing. If you've ever wanted to know what it feels like to race a Formula 1 or Indy Car, while still being as safe as possible, go carts would be your best bet. And that's probably what Michael Schumacher, Sarah Fisher, Darrell Waltrip, Tony Stewart and Kyle Petty all thought when they were kids. They all started their racing careers in go carts. With speeds as high as 160 mph these little machines can travel as fast as the professional race car drivers do on many of their tracks.

 

There are many different options available today for people that want an exciting vehicle to drive. There are ATVs, dirt bikes, scooters, mopeds, go peds, mini bikes and motorcycles. But go carts are the closest thing you will find to the thrill of Formula 1, NASCAR or Indy Car racing. They are small open-wheeled vehicles with 4 wheels and no suspension. Instead of a suspension they rely on chassis flex. They are basically a smaller version of the professional open wheel race cars.

 

Many hopefuls who dream of one day racing at the pro level will get their start in go carting. Go carts can be a stepping stone to professional Formula One or Indy Car racing. The reason is that there are many different classes in go carting. No matter what level of experience you have there is a class for you. And as you improve you can move up to increasingly higher classes with greater competition. If you can get to the top in a go cart you may have what it takes for Formula 1 or Indy.

 

Professional racing is a very expensive sport. But with go carts drivers can get involved on a shoestring budget. It's a cheaper way to get involved with racing. Find out if you have what it takes without breaking the bank to do it.

 

But go carting is not only for the professionally-minded drivers. Go carts are usually driven by non-professionals, people just like you or me, out for a good time and a lot of excitement. Because anyone can drive one, regardless of their experience level, go carts have become extremely popular all over the world. They can be found in just about every large city either in family fun centers or other venues.

 

A go cart is made up of a chassis, motor, transmission, seat and 4 tires and a few other odds and ends. As mentioned earlier they have no suspension. The chassis must provide the stiffness and also enough flexibility to allow the cart to grip the road well on the straightaways as well as in the turns. The chassis can be either open or caged. The caged chassis allows protection for the driver in the event of a rollover while the open chassis does not. The cage performs a similar function as does a roll bar.

 

Engines used in carting are typically either 2-stroke or 4-stroke. They are made by manufacturers such as Honda or Briggs and Stratton among others. You would think that the 4-stroke engines would be more powerful than the 2-stroke engines, but that's not usually the case.

 

If you have ever wondered how fast go carts can travel you will be amazed at the top speeds. Sprint carts can usually get up to about 60 mph while the more powerful enduro carts can reach a top speed of about 90 mph. And if that's not fast enough for you how about the shifter karts that reach top speeds of 160 mph or more. You heard right, that is not a misprint and these are certainly not toys. Transmissions differ from cart to cart, but the shifter carts use a manual transmission with a clutch that allows the driver to get the most out of the motor.

 

It seems as though every part of the go cart has become a separate entity, a specialized piece of equipment with different options available to the purchaser. And with regard to the tires they are certainly no exception. In dry weather slicks are used. They are smooth tires that grip the road well. And as they heat up while driving they get even better traction. During wet weather tires with treads are needed. These are called rain tires. And of course, how could any respectable driver racing on ice do without specialized spiked tires? That's correct, there are even go cart races on ice in some parts of the world.

 

With the many different levels available for drivers today anyone can race at a comfortable level. And the sky is the limit to a talented driver. With a lot of practice, a bunch of talent and a little luck you might find yourself racing alongside Tony Stewart someday. It's certainly possible.

Four Cornerstone Principles Of A Successful Marketing Strategy That Monetizes

While fully embracing the right mindset is the first step towards transforming your business into a marketing machine, there are four key principles that you must understand in order to impact your success. These are so important to your business success in this new economy that unless you build your marketing strategies upon this solid foundation, you will have a 99% chance of failing.

Therefore, it is critical that you take time to learn these four cornerstone principles and implement them into your business.

LET’S GO OVER THEM BELOW

Cornerstone #1:

Calculate the Lifetime Value of Your Customer

When business owners hire us to help turn their business into money-makers, one of the first things we do is calculate the lifetime value of their customers. The lifetime value (LTV) of a customer is the amount of sales and profit each customer brings on average to your business over the course of their buying lifetime.

No, that number is not the equivalent of how much you sell your product or service for.

However, unless you keep great records, you should probably hire a bookkeeper to dig through receipts and calculate the numbers for you.

Why is this an important metric?

The reason why the lifetime value of a customer is so important is because it gives you an idea of how much you should invest in marketing to get the customer in the first place.

Now think about that for a minute. Remember our discussion of S.O.S.? If you know the LTV of a customer, then the next time you run across a “great” marketing product/concept/service/idea, you will be able to determine how “great” this is for your business based on the facts of your specific customer’s LTV. It takes out one part of the guess work and can keep you focused on the best tools for your company.

BREAKING IT DOWN:

Let’s use the following simple way to calculate your LTV:

Total Amount of Customers for the year	100
Average # of purchases per customer	2
Average Purchase Amount	$125.00
(100 x 2 x $125) Total Revenue	$25,000.00
Cost to produce each product or service (including parts & labor)	$35.00
Total cost to produce product for the 100 customers (100 x $35	$3,500.00
Marketing Costs for the year	$5,000.00
Total Costs	$8,500.00

Total Revenue – Costs = Gross Profit
($25,000 – $8,500)    $16,500.00

Gross Profit   $16,500.00
Customer Lifetime Value For The Year
($16,500 / 100 customers) $165.00

So in the example used above, each customer in that business represents at least $165 in profits, on average per year.

Now, multiply $165 times the number of years your customers typically stay with you and you have the lifetime value of your customer.

However, it doesn’t have to stop there. In fact, your goal should actually be to increase the lifetime value of each customer. How do you do this? One simple way to increase your LTV is to increase your transactional average, the amount they buy from you when they do, or increasing your transactional frequency, having them purchase from you more often.

Based on our example, this business owner knows that if he spends another $5,000 in marketing in the same ways he’s investing in the market currently, he can reasonably expect to double his profits. Without knowing that lifetime value of his customers, he doesn’t have the confidence to make that kind of investment in marketing. Knowledge is power. Yes, specific knowledge of your customer’s LTV will give you the power to increase the results you expect in your business.

Cornerstone #2:

Track the Source of Every Lead Coming Into Your Business

The best way to spend your marketing dollars effectively is by knowing where your customers are coming from. You do this through what’s known as tracking. If there was only one piece of advice that we would want you to remember from this entire book, it would be this: Track the source of every lead that comes into your business.

There are simple ways to do this:

• Ask clients how they found you.
• Use special phone numbers with unique extensions in your ads.
• Design special landing page websites with tracking codes or special urls for a specific sales, coupons, etc.

At the end of the day, you absolutely need to know where your leads are coming from so that you know exactly what’s working in your business. Once you know where your leads are coming from, then you can begin to invest marketing in those specific areas that are generating the best leads and customers. Without tracking your leads, you’re just throwing stuff against the wall, hoping it will stick.  You may be wasting thousands of dollars on ineffective marketing strategies.

Not tracking your results is using the MUSTA Marketing Method.  The MUSTA method is thinking that when more customers are coming into your business, then the marketing MUSTA worked.

We cannot tell you how many businesses run using this method.  We know many personally that have the capability to track and measure their results of what is working and what is not and they refuse to, because they think it will take too much time.

We are here to tell you that you cannot afford not to!  Many of these businesses who refused to track their results, are no longer in business today.  While you should always look at every cent you invest in marketing, in tough times it is even more important to create leverage through your investment in marketing and advertising.

Cornerstone #3:

Calculate Your Marketing ROI (Return On Investment

Building on the previous cornerstone, the only way to truly know your return on investment is to track the results of every marketing strategy. Once you know how much you are spending and how many customers you’re getting as a result of that spending, then you will know exactly how much each marketing dollar is bringing back to your business.

For example, if you spend $500 on a mailing campaign, which generates two new customers, who then spend a total of $4,500 in your business, the return on your investment is 900%! In terms of actual dollars, you receive $9 for every $1 spent. By most standards, that is a pretty good return, wouldn’t you agree?

Cornerstone #4:

Create Marketing Designed To Convert

Super Bowl ads may get a lot of attention, however, in our opinion, most are really a huge waste of money. The ads that run during the Super Bowl are designed to be funny and cute and win advertising awards. They make the creative departments of the ad company feel very good about how clever they can be. However, those ads rarely make their companies any real profit.  The big brand building ad should be gone with the wind! Those days are in the past. Every penny spent on advertising should be designed to convert–to create cash flow!

As a matter of fact, those commercials should be the laughing stock of the marketing industry because companies blindly line up and fork over three million dollars for a thirty second “funny” ad, believing that by simply putting them in front of millions of eyeballs, the ad will pay off. The reality is that most companies will receive little to no results in relation to those marketing dollars spent.

Over 90% of the business pay for regular advertising, which does not have the same powerful impact that education based marketing has. Education based marketing is designed to engage your prospects, to hook them by providing value while positioning your business as the solution to their problems and challenges, so they want to become your clients.  If you go online and Google “education based marketing”, you will find over 100,000 entries with lots of examples to choose from. Business Week magazine said, in regards to educating your clients: “Don’t just pitch to your prospects—cast a wider net and offer useful information. You’ll out market your rivals and boost sales.”

When it comes to advertising, you either need to know how to write great education based marketing pieces or hire a great education based copywriter. The focus has to be on understanding the pain of your prospects and communicating clearly how you can solve this pain for them.  Study good education based copywriters, even if you won’t write the copy yourself, so that you understand what should be included and recognize great copy. This education based information is the cornerstone, as you will utilize it in all of your marketing pieces, customer interactions, sales presentations, etc.

Although not exhaustive, here are some basics that you should consider when creating any marketing piece:

Here are the basics to consider:

• Use a compelling headline that will attract, then hook and engage potential customers.
• Think of the market-based information that you can use to educate your prospective customers on why you, your product, service, concept, or idea will impact and/or bring value to them.
• Share existing customer testimonials wherever possible
• Where it makes sense, utilize a compelling offer.
• Insert testimonials from past customers for social proof, wherever possible.
• Include a “no-brainer” guarantee to reduce resistance.
• Make it unique so it stands out from your competitors.
• Focus on customer benefits, not company vanity.
• Have only one goal for each ad, which is to get customers to visit your business, pick up the phone, and call or request FREE special information.
• Get straight to the point and be easy to understand. A clever ad may be clever, but that doesn’t mean that the customer is going to “get” the joke.

At this point, you may be thinking that these cornerstone principles seem like a lot of hard work. So here’s a little bit of encouragement for you — most change is difficult in the beginning. Once you understand your customers’ wants, needs, desires, and challenges, then you can utilize your specialized or researched information to educate them on why you are the solution. You will transition your focus from ‘selling’ to ‘educating’ and it actually becomes fun! You start to build a relationship with your prospects and customers and they come to appreciate you for the value you add to their lives.

Just like so many other things in life, building that solid foundation upon which you will build your empire (or legacy) does take design, some planning, and a bit of work. Your willingness to actually implement these strategies on a consistent basis is one of the most important factors that will contribute to your success in business.

Build a solid foundation for your marketing and everything else will fall into place.  Are you ready to build that solid foundation?

READY TO MONETIZE?

By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. I know we can help.

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funnel marketing expert

Embrace the Wild in your Dog with Bryan Bailey

Sled dogs are known as #1 source of transportation in the winter, and if you grew up in Alaska, you would be no stranger to these beautiful dogs. As a young boy, Bryan Bailey found himself up close & personal with wolves in the wild. The more time Bryan spent with these animals, he discovered the similarities between the wolves & his dog! This turned into a lifelong fascination for Bryan. Tune into this episode to hear about the amazing work that Bryan has done & continues to do throughout the world. Bryan’s passionate and powerful work is truly showcased in this episode! IN THIS EPISODE, YOU WILL LEARN: [00:04:22] How is Bryan’s Training Programs Different from the Rest? [00:14:59] Questions to Ask Before Choosing a Trainer [00:29:15] Advice For Dog Owners [00:34:31] Dog Pharmacotherapy: What is it? [00:46:26] Bryan’s #1 Favorite Transformation Connect with Guest Name: 1. Follow Bryan on Facebook, LinkedIn, Instagram & Twitter 2. Find Bryan on his website 3. Purchase Bryan’s Book here 4. Listen to Bryan’s Radio Show here 5. Check out Bryan on YouTube 6. Shop Taming the Wild here

funnel marketing expert

Biofuel Jet Fuel and SAF News Roundup

There is solid momentum happening behind the scenes for Northwest Advanced Bio-Fuels LLC, as we move ever closer to the construction of a facility to produce and supply Delta Air Lines with 60+ million gallons of biofuel jet fuel annually.

As we continue to forge new partnerships with world-class engineering firms to fill the role of Owner’s Engineer, Project Manager, and eventually Construction Manager, the SAF and biofuels world continues to grow. Here are a few recent news stories that are indicative of the future growth we will all see in this sector.

Agriculture & Biofuels Industry Group Pushes for SAF Tax Credit

A group of biofuel and agriculture industry associations teamed up recently to send a letter to the U.S. Senate members to outline their recommendations for the SAF tax credit.

The undersigned groups are:

• American Farm Bureau Federation

• Growth Energy

• National Biodiesel Board

• National Corn Growers Association

• National Farmers Union

• Renewable Fuels Association

The letter comes at a time when the U.S. Senate and House of Representatives are considering legislation to establish a tax credit to promote and develop sustainable aviation fuel (SAF) this year.

New Partnerships in SAF

The SAF biofuel jet fuel industry has notched another high-profile partnership, helping its credibility to grow. In late July, Boeing, SkyNRG, and SkyNRG Americas announced a partnership to help grow the use and availability of sustainable aviation fuels (SAF) globally. Boeing will also invest in SkyNRG Americas’ SAF production project.

White House targeting 2050 for all jet fuel to be from renewable sources

The White House administration is said to be targeting 2050 as the year for all U.S. airlines to fly on 100% jet fuel from renewable sources. To do this, CNBC reports that

“The Biden administration is contemplating incentives to support private-sector production of sustainable aviation fuel (SAF) as it searches for ways to eliminate greenhouse gas emissions in the hard-to-electrify aviation industry.”

The article continues to note that “Global demand for jet fuel currently totals roughly 200 billion liters a year, but airline trade group IATA estimates just 100 million to 120 million liters of SAF will be produced in 2021 – just 0.05% of overall fuel.”

COVID 19 Impact on Biodiesel Demand

A new market research study predicts that the global biodiesel market could hit $50.1 billion by 2027. This is despite the devastating COVID-19 pandemic has had on our economy in the past 18 months.

The report notes that manufacturing activities and logistic operations have seen a dip in the biodiesel market due to COVID. However, once the pandemic subsides and the economy recovers, demand for biodiesel products is expected to stabilize.

These are some of the biofuel jet fuel stories that caught our eye in recent weeks. Learn more about the NWABF SAF Project, which when completed, will produce and supply 60+ million gallons of biofuel jet fuel annually for Delta Air Lines. We are a committed team that’s excited for the future of sustainable aviation fuel.

The need for renewable biofuel jet fuel sources for airlines certainly won’t be resolved in the near future, but a project like Northwest Advanced Bio-Fuels LLC is developing will certainly go a long way to meet that need for the airline industry now and well into the future.

To learn more about Northwest Advanced Bio-Fuels, LLC on our website.

Around the World of SAF and Biojet Fuel Companies

The market for sustainable aviation fuel is still young and growing, but is gaining momentum by the day, with new projects, new funding, and new partnerships moving it forward. Here are a few news stories that are glowing proof of the growth of renewable biofuels, biojet fuel companies, sustainable aviation fuels. 

U.S. Department of Energy Announces $61 Million for Biofuels Research to Reduce Transportation Emissions – Big news from the US Dept. of Energy announcement of allocating more than $61 million for technologies and processes that produce low-cost, low-carbon biofuels. This is important news in the run-up to bring America up to net-zero emissions by 2050. Biofuels are made up of renewable resources that can power heavy-duty jets and trucks used to decarbonize the transportation sector as a whole. Biofuels are produced by converting biomass from waste resources into sustainable aviation fuel and other liquid fuels to use in place of fossil fuels. 

In biojet fuel companies news:

Total starts producing SAF for French airlines – In Europe, oil producer Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021. These sustainable aviation fuels will be made from animal fat, used cooking oil and other waste and residue sourced from the circular economy. Total will not use vegetable oils as feedstock.

Northwest Advanced Bio-Fuels LLC is moving ahead with plans to develop 2nd-generation cellulosic renewable bio-jet fuel refineries, with the first project being developed in the Pacific Northwest. NWABF has assembled a world-class team of expert engineering companies, bio-fuels experts and 2nd generation technology companies to handle front-end gasification, syngas cleaning and treatment, back-end Fischer-Tropsch fuel conversion, and lastly, fuel upgrading to premium renewable SAF. Investments have been announced and NWABF is excited about the future. 

SAF to be used between Frankfurt and Shanghai for Lufthansa cargo flights – Lufthansa Cargo will now operate a weekly cargo flight from Frankfurt to Shanghai using SAF to run completely carbon neutral and with zero carbon dioxide tailpipe emissions. DB Schenker and Lufthansa Cargo launched the carbon-neutral in early April. The use of SAF will save approximately 174 metric tons of conventional fuel each week.

These are some of the stories from biojet fuel companies that caught our eye in recent weeks. Hope they are of interest to you. To learn more about the NWABF SAF Project, which will produce and supply 60+ million gallons of SAF annually for Delta Air Lines. We are a committed team that’s excited for the future of sustainable aviation fuel. 

The babybay Bedside Co Sleeper Crib Helps You Get More Sleep

Thank you to The MonarchMommy for your review of the babybay bedside co sleeper crib! In her review, The MonarchMommy talks about the uniqueness and customizability of the babybay bedside co sleeper crib as well as highlights many of the great qualities of the babybay. 

Here are some of the Top Reasons MonarchMommy likes babybay: 

 

Safety – made of solid beechwood, manufactured in Germany and is made to the highest European standards.

Non-toxic finish – no or low VOC – natural antibacterial and antistatic protection

Durability – “There’s no plywood or plastic here, just strong sturdy beechwood, so you can feel confident that it’s not a flimsy piece of furniture that won’t stand the test of time. The babybay® will absolutely last through more than one child!”

Versatility – can transform into bassinet, crib or even a bench – “A crib that doubles as a bassinet, co-sleeper, and a bench once baby’s outgrown it? Yes please!” – The MonarchMommy

Safety certified by the Juvenile Products Manufacturer’s Association (JPMA), ASTM international child safety standards, and TUV/GS (German Safety Approval)

 

“Once you’ve got the babybay® set up against the bed, you’ve created a perfect little sleep nest for you and your baby. It’s like bed-sharing and co-sleeping without losing even an inch of your own sleep space. Baby is within arm’s reach for those late-night feedings, and best of all, baby is close AND safe in the babybay®.” – The MonarchMommy

 

Below is an excerpt of the review:

Enter the babybay! I only wish I’d known about this great baby sleep solution before my little ones were born. It’s something that gives you options and a customizability that I haven’t seen in baby sleep setups before. Want to know what it’s all about? Here you go! 

What exactly is a babybay®? The babybay® is more than just a co-sleeper, it’s a bedside sleeper that actually attaches securely to any regular bed (with or without a boxspring). It is made out of locally-sourced beechwood, so it’s sustainable AND offers natural antibacterial and antistatic protection. The babybay® is manufactured in Germany and is made to the highest European standards. There are four finishes to choose from, and each is done with a high-quality water-based finish that is non-toxic and no or low VOC. That definitely promotes a safe sleeping environment for your precious little bundle. The height of the platform of the babybay® is fully adjustable, so it will fit most bed heights with ease.

Once you’ve got the babybay® set up against the bed, you’ve created a perfect little sleep nest for you and your baby. It’s like bed-sharing and co-sleeping without losing even an inch of your own sleep space. Baby is within arm’s reach for those late-night feedings, and best of all, baby is close AND safe in the babybay®. The babybay® is nice and sturdy too. There’s no plywood or plastic here, just strong sturdy beechwood, so you can feel confident that it’s not a flimsy piece of furniture that won’t stand the test of time. The babybay® will absolutely last through more than one child!

Learn more about the babybay bedside co sleeper crib on our website.

Safe Co Sleeping with a Co Sleeper Bed

Co sleeping is an ancient practice. Sharing the parent’s bed with an infant was the norm in all societies prior to the 1700s according to a 1995 study published by the Official Journal of the Royal College of Midwives.

In many countries and cultures, co-sleeping and using a co sleeper bed is still widely practiced, where the benefit for both babies and mothers can still be seen today. Medical and scientific evidence suggests that co-sleeping (sleeping in close quarters with baby and parent) has many benefits that the Western practice of leaving infants alone in a room of their own does not.

In fact, babies who co sleep are often reported to seem happier than babies who don’t. Lactation consultants, doulas, midwives, and safe sleep professionals recommend the babybay co sleeper bed for safe co-sleeping practices. The babybay is an eco-friendly, non toxic baby %LINK% that allows parents and their newborn to sleep side by side at night, but in separate spaces. This is safe co-sleeping at its best.

Though there are dangers associated with certain types of co-sleeping, not all co-sleeping was created equally. Bed-sharing and couch-sharing have proven to be dangerous for babies, occasionally leading to SIDS.

Safe co-sleeping, or room-sharing, ensures that the infant is close to his or her parents, but not directly in bed with them, where overheating or suffocation from sheets being pulled up too high may occur. A bedside sleeper or co sleeper bed allows for safe co-sleeping to take place, giving baby his or her own crib space, while snuggled up right next to the parent’s bed.

Learn more about the babybay co sleeper bed on our website.

The Factors that Shape Your Succession and Exit Transition Plan

Preparing your exit transition plan from your business takes a great deal of forethought, analysis, and often outside expert counsel. Business owners often underestimate the time involved in the succession planning process, and because of that, the intention to ‘retire in a few years’ gets passed by. What’s needed is a clear business exit strategy, with defined goals at specific junctures. 

Preparing your business exit transition plan is essentially creating the plan for finalizing your official status with the business, and wrapping up your full involvement in the company.

Once you fully commit to this strategy, you will see yourself starting to make different decisions around the company’s operation. 

You may start to delegate more of the nuts and bolts of operational aspects to others in the company. You may step back from hand-holding certain clients. You may inspire others to create new products to carry the company forward after you leave the firm. You may start to consider the aspects of selling your business at a high valuation. 

It is 2021. Over 50% of baby boomer business owners are 64 or older, and three-quarters or more of their wealth is tied to their businesses. According to the Exit Planning Institute, about half of these business owners are looking to exit from their businesses in the next five years.  

If you are over 65 and thinking of your transition into retirement in five years, the time is now to start planning a transition exit plan. It will take this amount of time to analyze all the different aspects of a successful transition. 

The Key Factors in a Succession and Exit Transition Plan

Some of the key factors involved in a successful business exit transition plan involve knowing the answers to a set of personal and business questions. 

First, there are personal questions that should be thought through and answered:

• Where are you in your life plan? What’s Next? In 5 yrs? and 10 yrs? 
• Do you have the right people in place to continue the legacy of your business? 

• What retirement wealth plans need to be fulfilled in a transition?

There are business transition questions, like:

• What are my options for transitioning the business? Who is the right next leader?

• What is the business worth today? How does this fulfill your retirement plans?

• How does one prepare a business for an exit transition plan? 

Your age may be another consideration. You’ve heard baby boomers say “Age is just a way of keeping score” and similar phrases. And it’s true. Your energy, ideas, vitality, and enthusiasm for your business count for a lot more than the number on your driver’s license. It’s crucial to determine the answers to these questions when determining your next steps. 

The Timing Advantage

The stock market is strong. Your business revenues are up. You ask yourself, “Can it last forever?” To those of us who aren’t Jeff Bezos, the answer is no, it can’t. That’s why keep abreast of market conditions for a potential transition or sale should be top of mind for business owners.

A 2018 UBS Bank report on business ownership found that more than 40% of business owners expected to leave their business in the following five years. The pandemic of 2020 may have hastened the plans for some of them. But as these business owners are getting close to retirement age, they are feeling the pulse for a new chapter in their life.  

But selling the business in the right market with strong financial headwinds is important to them too. The report found that among the business owners who were considering an exit, more than half of them planned to sell their businesses, and another 20% hoped to leave the business to family members. Less than 20% planned to close the business and another 10% were unsure of their plans. 

If you have been building growing value and revenues in your business, and you’re looking ahead to that next phase in your life, then it’s time to look at succession planning. Succession planning is a good business strategy for always being ready for what’s next! 

Financial Targets

You may have certain stock option plans that kick in at a certain age. Your revenue targets may be on track for a successful windfall. These are the factors that can shape your exit strategy and determine your next steps in moving away from the business and handing it off to your management team. 

Freedom for the Future

Many business owners, when in their later ages, on the back nine, start to feel the tug of a more restful lifestyle, warmer climates, or perhaps a full change of life into retirement. To those, this is a certain type of freedom.  Age plays a large part in these feelings. Your body may be slowing down, and you find you are a little less tolerant of the stresses or the daily fires of a business.  

Planning for Success 

A successful transition means preparing the person and the business for a transition in leadership and/or ownership. If a sale is part of the transition plan, a well-organized business transition strategy becomes an asset, often adding higher value to the selling price and greatly reducing risk for the buyer. This increase in value adds greater wealth to retirement accounts reduces the time to transition a business to the right buyer, and creates more sustainable businesses to carry on the legacies of the founders.   

If you are a CEO or founder of a successful business and are beginning to think about your personal and business exit transition plan, then call us at Value Growth Partners.  We would be happy to share best practices to assist you in developing your unique personal and business transition strategy. Call us at (312) 525-8382 or learn more on our website.

CEO Exit Strategy Tips From One Of The Top 40 Under 40

Wind Mobile founder Anthony Lacavera has started 12 businesses, six of which he has exited. His exits have ranged in value from the $6 million he got for one of his recent start-ups to $1.3 billion when he sold Wind Mobile. He did it by following two key CEO Exit Strategy tips.

•           Understand what kind of company you are running

Lacavera has owned hyper-growth unicorns and lifestyle businesses and urges entrepreneurs to be clear about their long-term prospects. Lacavera started a business supplying hotels with internet access and understood the company would be a good cash generator, but would never sell for a mint. He ran the business for almost two decades and used the cash it generated to fund various other ventures. Recently, he finally sold the business, which was generating $1.5 million in pre-tax profit, for $8 million—a relatively modest 5 times earnings, which was fine by Lacavera, because it had served its purpose of funding other companies along the way.

•           The role of CEO and owner are not the same

Lacavera encourages entrepreneurs to separate the role of CEO and business owner. Even though they may be the same person, they have different functions and, at some point, your business may be better served by separating the two roles. Entrepreneurs who are comfortable handing the reins to a professional manager may do better in the long run than those who need to control everything.

Lacavera had great success, which is visible in the fact that he has won just about every business award there is, including 2010 CEO of the Year, Top 40 Under 40, Deloitte Technology Fast 50, and Canada’s Fastest-Growing Company. One of the top secrets to Lacavera’s success — knowing when to bring in a CEO to replace himself in any of his ventures.

For more information on the Value Growth Partners CEO Exit Strategy, contact us today at (312) 525-8382 or visit our ceo exit strategy page.

חשבונית מס אונליין

גלה מהי חשבונית מס אונליין (או חשבונית דיגיטלית), מתי צריך להפיק אותה, ומה היא כוללת. כל הפרטים במערכת לניהול עסק והנהלת חשבונות החכמה והמתקדמת בשוק עבור עצמאים ובעלי עסקים.

Local Attorneys Online, a website that connects clients with real estate attorneys in Southern California, has announced the availability of services to help property owners in Irvine collect outstanding rent payments. For more information, please visit http://localattorneysonline.com/residential-real-estate The new announcement from Local Attorneys Online provides landlords with a convenient option for finding affordable and reliable lawyers who best suit their individual requirements. Despite extensive vetting of tenants, property owners often find themselves in situations in which occupants do not pay rent for long periods. In such cases, it is essential for landlords to hire dependable attorneys to ensure that the dues are collected and the tenants are evicted if necessary. Local Attorneys Online offers a meticulously compiled directory of Southern California-based attorneys who specialize in residential real estate law. The lawyers listed on the website are vastly experienced and possess expertise in various branches of real estate law such as foreclosure, community association law, and construction law. Property owners seeking legal representation can select a lawyer of their choice by visiting the company’s website and choosing the category of assistance required and their location. The directory is optimized to ensure that clients are matched with attorneys who have the necessary qualifications and a strong track record. The attorneys listed on the portal are well-equipped to settle real estate-related legal disputes both in court and at the negotiating table. They are committed to offering professional advice and ensuring the best possible outcomes for their clients in a cost-efficient manner. Local Attorneys Online was launched with the aim of being a one-stop-shop for all real estate-related legal matters. With the new announcement, the website is continuing its efforts to help clients in Southern California get trustworthy legal representation. A representative for the company said: “These attorneys are tough and aggressive when they need to be, but they are also trusted by their clients and respected by the Southern California communities in which they live.” Additional information about the services offered by Local Attorneys Online can be accessed at http://localattorneysonline.com/residential-real-estate

Local Attorneys Online, a website that connects clients with real estate attorneys in Southern California, has announced the availability of services to help property owners in Irvine collect outstanding rent payments.

For more information, please visit http://localattorneysonline.com/residential-real-estate

The new announcement from Local Attorneys Online provides landlords with a convenient option for finding affordable and reliable lawyers who best suit their individual requirements.

Despite extensive vetting of tenants, property owners often find themselves in situations in which occupants do not pay rent for long periods. In such cases, it is essential for landlords to hire dependable attorneys to ensure that the dues are collected and the tenants are evicted if necessary.

Local Attorneys Online offers a meticulously compiled directory of Southern California-based attorneys who specialize in residential real estate law. The lawyers listed on the website are vastly experienced and possess expertise in various branches of real estate law such as foreclosure, community association law, and construction law.

Property owners seeking legal representation can select a lawyer of their choice by visiting the company’s website and choosing the category of assistance required and their location. The directory is optimized to ensure that clients are matched with attorneys who have the necessary qualifications and a strong track record.

The attorneys listed on the portal are well-equipped to settle real estate-related legal disputes both in court and at the negotiating table. They are committed to offering professional advice and ensuring the best possible outcomes for their clients in a cost-efficient manner.

Local Attorneys Online was launched with the aim of being a one-stop-shop for all real estate-related legal matters. With the new announcement, the website is continuing its efforts to help clients in Southern California get trustworthy legal representation.

A representative for the company said: “These attorneys are tough and aggressive when they need to be, but they are also trusted by their clients and respected by the Southern California communities in which they live.”

Additional information about the services offered by Local Attorneys Online can be accessed at http://localattorneysonline.com/residential-real-estate

real estate attorney online

Techniques That Can Be Utilized to Erase the Programware From Your Samsung Galaxy A12 Smart device

< p design =" box-sizing: border-box; color: rgb( 88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px; "> Samsung Galaxy A12 requirements: Samsung Galaxy A12 mobile phone was introduced in December 2021.

The phone includes a 6.50 inch touchscreen display screen. It is powered by an Octa-core cpu. It likewise features 3 GB of RAM. The Samsung Galaxy A12 has an extensive battery life, which makes it optimal for a business user. It can last approximately 10 hours

of standby setting. It likewise features a six-megapixel cam with an Ultra Automobile setting. There is an internal memory of around 2 GB. The Samsung Galaxy A12 comes with a difficult reset feature which permits individuals to reformat the phone when necessary.< p style=" box-sizing: border-box; color: rgb( 88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px; ">< p style=" box-sizing: border-box; shade: rgb( 88

, 88, 88 ); font-family: Poppins, sans-serif; letter-spacing: 1px;" > Healing Mode: When you power the device on, Samsung Galaxy A12 begins in the Download and install Manager. You can choose either download and install or recuperation setting. In download manager, you can browse various files and also folders. To use recovery setting, you require to press and also hold either the home secret or the power trick on the tool. < p style=" box-sizing: border-box; shade: rgb( 88

, 88, 88 ); font-family: Poppins, sans-serif; letter-spacing: 1px;" > This is the first technique of cleaning your Samsung Galaxy A12 tool. In this technique, make sure that you do not highlight any one of the apps that you do not need. After that, you require to make use of the pull-down menu of your Samsung Galaxy A12 and also highlight the applications that you do want gotten rid of from your gadget. For this, you require to double-click on the app.

You will after that see the complying with screen. < p style =" box-sizing: border-box; color: rgb (88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" > This is the second technique of cleaning your Samsung Galaxy A12 tool. For this, you need to access the download manager. Afterwards, scroll to the bottom. For this, you need to push and also hold either the house key or the power trick on your Samsung Galaxy A12. While holding these switches, you will then see the following screen.

If you choose wipe currently, you will wind up in the healing setting.< p style =" box-sizing: border-box; shade: rgb (88, 88, 88 ); font-family: Poppins, sans-serif; letter-spacing: 1px;" >< p design=" box-sizing: border-box; shade: rgb( 88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" > The 3rd technique that you can do to clean your Samsung Galaxy A12 tool is by utilizing the pull-down menu that gets on the left side of your tool. Right here, you will certainly locate the menu that will allow you to access the documents manager. To use this option, you require to tap on the menu and then use the tab function. With this, you will then see that there are 2 tabs; one for the data and also one for the phone's storage. When you utilize this alternative, you will certainly require to touch on the mobile information or storage tab.< p design =" box-sizing: border-box; color: rgb (88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" >< p design="box-sizing: border-box; shade: rgb (88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" > The fourth method that you can do in order to wipe your Samsung Galaxy A12 smart devices down is by utilizing the fastBOOT energy. For this, you need to download this application from the Samsung apps website. Once you have done so, you will certainly see that there is a symbol that resembles a boot menu. You require to double-click on this icon in order to release the application. Once you have actually done so, you will see that there is an option for picking the computer over the recovery setting option.< p design="box-sizing: border-box; color: rgb (88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" >< p design="box-sizing: border-box; shade: rgb (88, 88, 88); font-family: Poppins, sans-serif; letter-spacing: 1px;" > The last method that you can utilize in order to wipe your Samsung Galaxy A12 smartphones down is by utilizing the remove boot rom option. For this, you need to access the recovery mode by touching the power switch and after that making use of the pull-down food selection that exists on your Samsung Galaxy A12. This will permit you to discover the recovery option which is stood for as a boot logo design. With this choice, you need to tap on it. When you have actually done so, you will locate that you are able to delete all the programs that were currently set up on your Samsung Galaxy A12 mobile phones. When this is done, it will certainly spend some time before the process is total.

Watch How to Hard Reset Samsung Galaxy A12 On Youtube

NWABF Selects Black and Veatch as its EPC of Record For Aviation BioFuel Initiatives

Northwest Advanced Bio-Fuels (NWABF), known for its expertise to produce sustainable jet fuel capacity for the financial marketplace and lender communities, announced that it has selected Black & Veatch, the global engineering, procurement and construction (EPC) firm as its EPC of record for its sustainable aviation fuel project. Black & Veatch is also being hired to complete the FEL2 and Front-end Engineering and Design Study, (“FEED”), for the Project, prior to the Construction phase. During the FEED, B&V will assemble the Technologies to process up to 3,000 dry tons per day of woody biomass into approximately sixty million, (60,000,000) gallons of Sustainable Aviation Fuel annually.

“We are excited to move forward with Black & Veatch as we progress on our sustainable aviation fuel project,” says Dave Smoot, Manager of Northwest Advanced Bio-Fuels. “Black & Veatch is a well-respected company with great experience for these types of projects, and we look forward to combining our expertise with theirs on our sustainable aviation fuel project.”

Black & Veatch will be an integral part of the project, working as the technology and engineering quarterback to vet and validate all milestones and benchmarks for productivity, efficiency and scalability in the aviation biofuel project.

“We are excited to work with Northwest Advanced Bio-Fuels throughout the entire project,” said Gary Martin, Associate Vice President, Black & Veatch. “As one of the most diversified contractors in the industry, Black & Veatch offers seamless integration of its project engineering, design, procurement, and construction teams, Black & Veatch is uniquely positioned to offer NWABF a thorough and comprehensive project approach on the sustainable aviation fuel project.”

Project Background

NWABF will be the primary provider of sustainable aviation fuel to help Delta Air Lines become carbon neutral in the years ahead. The sustainable aviation fuel Offtake Agreement and partnership with Delta Air Lines involved the airline investing into NWABF’s Project in 2019 to develop sustainable aviation fuel, (SAF), as well as making carbon offsets.

For more information on the NWABF aviation biofuel project, please contact us at Chris Whitworth, Project General Manager Northwest Advanced Bio-Fuels, LLC at www.nwabiofuels.com

Bio Jet Fuel Initiative Under Development for Major Airline

The next step in the race to find renewable energy sources to power our global economy is sustainable aviation fuel, and one company has taken a big first leap toward that goal: Northwest Advanced Bio-Fuels, LLC (NWABF). In a recently announced $2 million partnership with a major airline, NWABF is currently working on Phase 1 of a feasibility study to create that bio jet fuel from wood residue deposits and wood slash on forest floors known as woody biomass.

Providing Solutions for Air Lines with West Coast Operations

With the Phase 1 “Advanced Planning Study” of a bio jet fuel production facility underway, NWABF is already planning for a Phase 2 Front-end Engineering and Design Study that will allow the Project’s world-class Engineering and Construction Partner to design and construct the renewable bio jet fuel facility in Washington State. First deliveries are planned for the end of 2023 for use of the renewable jet fuel in this airline’s operations up and down the West Coast.

This single project will help with the goal of reducing this airline’s carbon footprint and positively impact the environment by reducing wood residuals in forests that cause fire hazards and prevent the growth of future trees.

A Growing Trend

Airlines today are interested in sustainable aviation fuels.  Beginning in 2021, airlines will be required to track their carbon footprints on international flights in advance of meeting certain obligations of a global mandate. Failure to achieve reductions in airline carbon emissions through the use of renewable fuels may result in fines and penalties from a multitude of countries.

Dave Smoot, Head of Northwest Advanced Bio-Fuels, LLC said, “All of the woody biomass we utilize in our operations will be traceable, creating the pathways of a qualified renewal feedstock.  With qualified feedstock, supported by a recently completed $40 million 5-year study from NARA (Northwest Advanced Renewables Alliance), the Project can meet the Federal Government’s sustainable aviation fuel standards and ASTM’s International fuel standards.  This will enable airlines flying internationally to meet new carbon reduction standards worldwide.”

The need for renewable fuel sources for airlines certainly won’t be resolved in the near future, but a project like Northwest Advanced Bio-Fuels LLC is developing will certainly go a long way to meet that need for the airline industry now and well into the future.

To learn more about Northwest Advanced Bio-Fuels, LLC visit our website today.

The CORSIA Timeline

CORSIA, the Carbon Offsetting and Reduction Scheme for International Aviation, addresses the increase in total CO2 emissions from international aviation above 2020 levels.

The CORSIA timeline outlines the mandate which was adopted at the 39th session of the ICAO Assembly in 2016.

CORSIA’s obligations have already started. As of January 1, 2019, all carriers must report their CO2 emissions on an annual basis.

The aviation industry is committed to technology, operational, and infrastructure advances to continue to reduce the sector’s carbon emissions. Offsetting is not intended to replace these efforts. Nor would the CORSIA make fuel efficiency any less of a day-to-day priority.

It is forecast that CORSIA will mitigate around 2.5 billion tonnes of CO2 and generate over USD 40 billion in climate finance between 2021 and 2035. Learn more about the corsia timeline today.

https://www.iata.org/policy/environment/Pages/corsia.aspx

Contact Northwest Advanced Bio-Fuels, LLC to learn more about our sustainable, cellulosic, commercial scale, ASTM compliant designer aviation biofuel in Washington State, using a voluminous supply of woody biomass from local feedstock suppliers.

5 Ways That Your Website Is Costing You New Business

Why Your Website is Costing You New Business

With technology growing at an alarming rate over the last decade, the Internet has been at the forefront of each and every single one of these advancements. Smart phones and tablet devices are now a part of everyday life. You can even use them to do your banking and to pay for items and services. Yes, technology is most certainly king and for that reason, if you want to stand any chance of succeeding within the business world, you need to embrace it and get with the times.

The size of your business is irrelevant. The simple fact of the matter is that if you want to stand any chance of succeeding, you will need to own a website for your business; and if you want your business to flourish in these new times, your website will need to do more than the days of old.  Your website will need to work for you. If your website is outdated, neglected, or just simply poorly designed, this could potentially be costing you thousands in lost revenue every single month.

If your business is suffering and you’re not quite sure why, maybe, just maybe, your website could be to blame? Here’s a look at 5 ways in which your website could potentially be costing you new business.

Your site does NOT have a clear call to action

One of the best ways of actually getting what you want is to ask for it, and in simple terms, that is essentially exactly what a “call to action” is. On your site it is your job to encourage or even to direct your customers towards exactly what it is that you would like them to do once they’ve finished browsing your services and/or products.

Exactly what you require them to do will of course depend on what your business is all about.  Do you want them to sign up for a free trial? If so, a simple hyperlink linking to the “free trial” page with the text “Click here for your free trial” is all that you need to do. Do you want them to browse your service or products? If so, “Click here to browse our full range of products/services.” Place these clickable links strategically throughout your website, ensuring you don’t overwhelm the customers with too much text or content.

It’s essentially the same as using bait while fishing. A few carefully placed links with simple call to action text will bait customers into clicking them, seeing your products, seeing something they like the look of, and purchasing it  — while making you a tidy profit in return.

Your site layout sucks

On average, a new visitor to your website only spends six seconds evaluating whether to stay on your site or to click the back button and go somewhere else.  If your website’s most important information is buried under the fold, then there is a pretty good chance it’s not being seen. The layout of your website is arguably one of the most important factors to consider when creating a new site for your business. Although there are a number of “create your own” websites out there that cost little to nothing at all, it is advisable to always hire professional web designers to create and design your website for you.

You should think about what you want each page to say, and then look for ways of saying it using as minimal text as possible. Hey, if you have a talent for writing, that’s great – that’s what your blog is for.

Most of your potential customers will be visiting your website to browse your products and services, not to read long walls of text. They want to be able to find what they’re looking for as quickly and as easily as possible. Make sure you keep the text to a minimum, don’t try to include too many images, and make sure each page is well balanced.

Your design is outdated

A great website design can validate to consumers that your business is a legit, professional business that they want to patronage. It can either boost your reputation or turn potential consumers away.

If you’re trying to save money by doing it yourself, you could actually be losing potential customers, and in the end, losing money. By taking design into their own hands, small business owners cause themselves more headaches and risk by ending up with a poorly designed and planned out website.  Not surprisingly, 41% of small business owners who are unhappy with their current website say design/aesthetic is one of their top priorities.

Word of advice – do it right the first time. Hire a professional web design company and make sure your website looks contemporary, attractive, and allows customers to easily engage with your business.

You don’t have any social networking links

Social networking is now a part of everyday life, and whether you like it or not, it looks set to stay that way for the foreseeable future.

First of all, if you don’t have several social networking pages created for your business, you need to consider getting them set up ASAP. Social networking is ideal as it’s a great source of free, or very cheap marketing and advertising, millions upon millions of people use these pages, and it’s a great way of potentially drumming up more business.

After you create your first several social networking pages like Facebook, Twitter, Linkedin, Pinterest etc., you will then need to ensure that you provide links to each page from your website. Linking to social networking pages is ideal because it allows you a way of keeping in touch with potential customers, and keeping them up to date with what’s going on. So let’s say you are having a sale.  People love sales, right? By promoting your sale through social networking sites you have a direct line of communication to people who are already interested in what you’re selling.

Your friends, fans and followers then see the amazing deal you’re offering and will likely take advantage of it because you’re speaking directly to your target audience. We spoke about calls to action earlier, and social networking links are prime examples of how effective a call to action can be. Simple text such as “Stay informed by liking us on Facebook” with a direct link to your Facebook page is all that is required, and it’s proven to be extremely effective.

Your site is not mobile-friendly

As mentioned previously, smart phones and tablet devices are now extremely common, with close to 68% of all US citizens actually owning at least one of these devices. For that reason, more and more people are using these devices to browse the web rather than laptops or computers. If your website isn’t mobile friendly you could be missing out on a lot of customers.  This is something that you should address as soon as possible!

Websites that are not user friendly show up incredibly small on the screens of smart phones, forcing the user to have to enlarge the text and to then scroll left, right, up, and down, every few sentences. If there are any clickable tabs or links on the page, they often inadvertently get clicked by accident, which is extremely frustrating for the user. Rather than spending 10 times as long as normal to simply read a few paragraphs, the user will instead search for a much simpler alternative, namely one of your competitors with a mobile friendly website.

Mobile friendly websites recognize when a user is browsing via a smart phone and will display the text in the perfect size for your device’s screen. This means you won’t need to enlarge the text, you won’t accidentally click on the wrong page, and you won’t need to scroll left and right every few words. You simply read the text and scroll down as you go. It’s simple but it works so much better than the non-friendly alternative.

Your contact information is hard to find

Studies and expert research have both found that including your contact information on every single page of your website is the most effective way of maximizing your potential to increase and boost your sales.

Many businesses make the mistake of placing their contact information solely on their ‘contact us’ page, or sometimes not at all. Visitors don’t want to navigate through different pages just to find a telephone number or email address.  Visitors want to be able to find what they’re looking for as quickly as possible.  You can easily eliminate any frustration by listing your business phone number, your operating hours and business email address at the top and bottom of every page.

For further benefit make sure to include links to your social networking pages with your contact information. The easier you are to get hold of, the more likely you will be to land yourself extra leads and sales. You get the results you want, and so does the customer who easily finds exactly what it is they’re looking for without wasting time by navigating through page after page.

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